or make 3 interest free instalments of Rs350.00 with Koko
or make 6 interest free instalments of Rs175.00 with HNB
or make 12 installments Rs87.50 with DFCC
or make 12 installments Rs87.50 with Commercial
The book discusses the concept of "copycat marketing" which involves copying the successful marketing techniques of competitors rather than reinventing the wheel. It argues that all humans are naturally good at copying others from a young age.