Writer : copy cat marketing 101 english
Publisher : copy cat marketing 101 english
ISBN No : copy cat marketing 101 english
or make 3 interest free instalments of Rs416.67 with Koko
or make 6 interest free installments of Rs208.33 with HNB
or make 12 installments Rs104.17 with DFCC
or make 12 installments Rs104.17 with Commercial
The book discusses the concept of "copycat marketing" which involves copying the successful marketing techniques of competitors rather than reinventing the wheel. It argues that all humans are naturally good at copying others from a young age.